Introduction to course

Pearson BTEC Level 3 Extended Certificate in Digital Creative Media Production (Digital Content Production)

Welcome to Creative Digital Media Production at St Gregs. This qualification is designed to provide a technical introduction to digital content publishing. This qualification is for post-16 learners who are looking to progress to higher or degree apprenticeships, employment or to further education and training.

Equivalent to 1 A Level. There are a total of 5 units of work, one of which is externally assessed and four which are internally assessed.

Year 12 Units

14 - Digital Magazine Production - internally assessed

You will learn about the codes and conventions that magazine producers use to communicate with their target audience, and how they generate, select and prepare materials to produce a completed magazine cover and double-page spread.

The skills you will develop in this unit can be applied to both print and digital magazines across a wide range of genres.

 

26 - Writing Copy - internally assessed

You will gain an understanding of the role and responsibilities of a copywriter in today’s demanding and fast-paced media marketplace. You will investigate the composition of different target audiences and the purpose and format of a range of media texts, exploring the effect they are meant to have on the audience and how this affects the style and form of the writing.

 

28 - Image Manipulation Techniques - internally assessed

You will learn about the different historic and contemporary approaches to image manipulation and its uses in the media industries, both to correct images for promotional purposes and to create composited and manipulated images for the purposes of advertising, illustration and even fine art.

 

Year 13 Units

3  - Digital Media Skills - externally assessed project (May/June)

You will learn how to work to a client brief relating to a specific media sector and its associated digital skills. You will choose the format and medium for your digital media project and demonstrate your creative and technical skills in the production of a complete product.

12 - Website Production - internally assessed

You will be introduced to a web production life cycle that involves learning how to manipulate common codes and conventions to produce a website that meets a specific purpose and appeals to the intended user.